Justin Alexander


This unique and hard-to-find brand offers superior quality, breath-taking details and amazingly engineered, internal support systems that give brides the confidence to bypass uncomfortable undergarments! Though an uncommon find in Midwestern bridal shops, Justin Alexander's level of excellence makes it the most popular choice with I&L Brides.

DESIGNER VIEW - This season our bridal designers focused on featuring rich fabrications combined with elaborate handcrafted beading to make every bride feel confident, sophisticated and glamorous.

RACHEL'S TAKE - When opening my store I knew that I wanted to carry unique gowns and designers. I didn't want to have gowns that everyone within a 30 mile radius also carried. And that is the main reason I chose the brands I did. Justin gowns are some of the absolute best quality gowns I have seen and worked with. They also have so many unique details that other designers don't feature, such as dotted swiss, bedazzled buttons and inner support systems that basically make undergarments a thing of the past. Justin Alexander is by and large the most popular brand we carry.

Budget Range : 1300 - 2300



DESIGNER VIEW - The Lillian West collection  evokes a whimsical air due to the impeccable designs in soft fabrications such as soft tulle, lovely lace and smooth Charmeuse perfectly paired with delicate beading and ethereal illusion necklines. From effortless A-lines, celestial fit and flares, airy ball gowns and soft slip dresses, the Lillian West designs are ideal for the bride who is looking for the perfect blend of romance and elegance with a laid-back approach.

RACHEL'S TAKE - So excited about this NEW LINE! The Spring 2019 line has a whimsical air with soft fabrics and ethereal necklines. Perfect blend of romance and rustic charm. 

Budget Range : 1100 - 1600



Sister company of Justin Alexander.

DESIGNER VIEW - The new collection is defined by graceful romance and beautiful details combined to create gowns fit for a princess. Each wedding dress is designed to let brides have their own fairytale moment.

RACHEL'S TAKE - Sincerity gowns are a sister company to Justin Alexander and therefore uphold the same quality expectations at JA. The styles are very elegant and princess worthy. One of my favorite things about Sincerity gowns is that they have an entire collection of gowns that are all available in plus size, for no extra charge (which is unheard of for most other gown designers).

Budget Range : 900 - 1200



Sister Company of JA.

DESIGNER VIEW -  The latest collection showcase fun and girly wedding gowns constructed in soft fabrications accentuated with adorable beaded details to make every bride feel sweet and charming.

RACHEL'S TAKE - Sweetheart gowns are adorable and in an amazing price point. The classic designs and light fabrics simply charming and every girl can't help but feel like a bride when they try one on.

Budget Range : 800 - 1000